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Friday, September 20, 2024

Visitor Submit – One other Doubtlessly Bubbly Battle Over Hydrogen Peroxide Fizzles Out


Photo of Eric Alexander

Right this moment’s visitor publish is by Amy McVeigh and Jessica Farmer, who’re companions at Holland & Knight. They touch upon the demise of one other purported class motion towards a producer of hydrogen peroxide, which is an FDA-regulated over-the-counter (“OTC”) drug. As at all times our visitor posters deserve 100% of the credit score (and any blame) for for his or her work.

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Right this moment’s publish dives into the fizz of authorized battles over the adequacy of labeling of over-the-counter (“OTC”) hydrogen peroxide.  You may suppose hydrogen peroxide is only a humble brown bottle in your drugs cupboard, revered for its old-timey wound-cleaning prowess and its uncanny capacity to bleach your hair in moments of teenage rebel.  However what’s actually behind that label in your bottle of H2O2? And is it deceptive to say that it may be used to “deal with” minor cuts and abrasions?

The Western District of Michigan stated “No” to the latter query within the newest OTC preemption resolution involving a hydrogen peroxide product, Bridges v. Meijer, Inc.,2024 WL 1007883, at *3 (W.D. Mich. Feb. 20, 2024), report and advice adopted sub nom. Lashan Bridges, Plaintiff, v. Meijer, Inc., Defendant, No. 1:22-CV-1112, 2024 WL 1141865 (W.D. Mich. Mar. 15, 2024).  Frequent readers might recall a prior publish specializing in an analogous resolution out of the Northern District of Illinois, Novotney v. Walgreen Co., F. Supp. 3d —, 2023 WL 4698149 (N.D. Sick. July 20, 2023).  This newest casebuilds on Novotney and likewise will get it proper.

Hydrogen peroxide has lengthy been offered over-the-counter as a primary help antiseptic.  Like different OTC merchandise, the FDA regulates hydrogen peroxide merchandise by way of a monograph course of.  A “monograph” is an in depth regulation describing the circumstances underneath which a category of medication will be marketed and not using a prescription.  See 21 C.F.R. § 330.1; Nat. Res. Def. Council, Inc. v. U.S. Meals & Drug Admin., 710 F.3d 71, 75 (2nd Cir. 2013) (describing monograph course of).  It is sort of a “recipe” for that specific product which, amongst different issues, units out labeling necessities.  NRDC, 710 F.3d at 75.

In Bridges, the plaintiff asserted numerous state-law claims claiming that Meijer’s private-label hydrogen peroxide answer was “misbranded” as a result of it was promoted “For Remedy of Minor Cuts and Abrasions.”  Like different current hydrogen peroxide instances, plaintiff argued that the phrase “remedy” on the label was deceptive as a result of the phrase “deal with” means to “heal” or “remedy” and hydrogen peroxide couldn’t, really, heal or remedy cuts or abrasions.  She alleged that she paid a premium for the product—of at the very least $1.29—based mostly on her understanding of the phrase “deal with” and sought to certify financial loss courses of Illinois, Michigan, Ohio, Indiana, Kentucky, and Wisconsin residents.

In fact, Weblog devotees and preemption fanatics know that with respect to OTC merchandise, Congress prohibited the states from establishing “any requirement … that’s totally different from or along with, or that’s in any other case not similar with, a requirement” imposed underneath federal legislation.  21. U.S.C. § 379r(a)(2).  Plaintiff argued that her state legislation claims weren’t preempted by this provision as a result of the FDA by no means endorsed the labeling of hydrogen peroxide for “remedy” functions and since “hydrogen peroxide doesn’t deal with minor cuts and abrasions as a result of no proof helps a connection between the variety of micro organism and discount in therapeutic time of a clear wound.”  However as Defendants identified, the FDA itself used the phrase “deal with” greater than 50 occasions within the monograph, and used it to imply “give medical care to” or “apply topically.”  See Topical Antimicrobial Drug Merchandise for Over-the-Counter Human Use; Tentative Last Monograph for First Support Antiseptic Drug Merchandise, 56 Fed. Reg. 33651; 33655, 1991 WL 303853 (Jul. 22, 1991).

Finally, relying closely on Novotney’s reasoning, the Courtroom held that the product’s labeling complied with FDA requirements, citing Novotney’s conclusion that “by claiming that another terminology is critical to make sure that the label just isn’t deceptive, plaintiff impermissibly claims that state legislation imposes necessities which can be totally different from, further to, or in any other case not similar with, the necessities of the FDCA. 2024 WL 1007883 at *3 (citing Novotney v. Walgreen Co., No. 22 C 3439, 2023 WL 4698149, — F. Supp. 3d — (N.D. Sick. July 23, 2023)).  The Courtroom due to this fact dismissed all of plaintiff’s state legislation claims as expressly preempted underneath 379(r).

Having distributed with the state legislation claims, the Courtroom subsequent turned to the lone declare introduced underneath federal legislation:  violation of the Magnusson-Moss Guarantee Act (“MMWA”).  To state an MMWA declare, nonetheless, a plaintiff wants a viable, underlying state legislation breach of guarantee declare.  The Courtroom rightly held—like others earlier than it—that when the underlying breach of guarantee claims underneath state legislation are preempted, the MMWA declare should even be dismissed, stating “plaintiff’s MMWA declare fails as a result of she has no state legislation guarantee declare with respect to the Product or its label as a “remedy;” any such state legislation declare is preempted by federal legislation.”  2024 WL 1007883 at *3; see additionally In re Zantac (Ranitidine) Prod. Liab. Litig., 510 F. Supp. 3d 1141, 1172, (S.D. Fla. 2020).

In sum, it isn’t deceptive to say that hydrogen peroxide can be utilized for remedy of minor cuts and abrasions.  However the everlasting query stays for an additional day: “who’s liable for my hair turning orange?”

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