The Chicago Dental Society (CDS) Midwinter Assembly is probably the most historic and one of many largest dental conferences within the nation. The 159th Midwinter Assembly befell February 22 to 24, 2024, at McCormick Place West, attracted greater than 21,000 attendees, and generated an estimated $26.6 million in financial influence for Chicago. The annual occasion continues to develop in dimension and yield attendee and exhibitor satisfaction in a post-pandemic setting.
“The power of the 2024 Midwinter Assembly was excellent, which is an actual testomony to the fervour the CDS volunteers and workers have when organizing an unimaginable present 12 months after 12 months,” stated CDS CEO, Heather Nash, CMP, CAE. “There have been greater than 560 exhibitors within the Exhibit Corridor this 12 months, up from final 12 months, over 230 scientific classes and a fantastic mixture of networking occasions that introduced college students and early profession dentists collectively, like the brand new Yoga for Midwinter Mindfulness, Sips, Suds & Gross sales, and the brand new Podcast Lounge that was bustling with interviews.”
Within the dental trade, the Midwinter Assembly is usually described because the kick-off to the 12 months, and the three-day convention for dental professionals is considered probably the most revered scientific dental assembly within the trade and the biggest dental assembly in North America. The Midwinter Assembly gives attendees with unmatched entry to lots of of firms showcasing and debuting the most recent merchandise and improvements to see and check, lots of of continuous schooling alternatives to assist keep present on the perfect practices and newest methods in addition to career-building networking occasions. Midwinter Assembly attendees embody dentists, hygienists, assistants, workplace personnel, residents, laboratory technicians and dental college students from all around the globe. The 2024 occasion attracted attendees from 49 U.S. states and 68 totally different nations.
From 2022 to 2023, attendance on the Midwinter Assembly surged, rising 27% 12 months over 12 months. From 2023 to 2024, attendance continued to climb one other 1% to 21,135 attendees. Select Chicago, the Metropolis of Chicago’s tourism company, reported an estimated financial influence of greater than $26.6 million from the 2024 Midwinter Assembly.
Preliminary outcomes from the post-event survey are shortly quantifying the occasion’s success. On a scale from one to 10, greater than 50% of respondents have indicated a ten when requested if they might advocate the Midwinter Assembly to a colleague or buddy.
