1. Is it the anti-Maurten?
From a model positioning perspective, our first impression is that Carbs Gas goes after Maurten and all the opposite sports activities vitamin manufacturers which might be charging a premium for vitality gels, that are primarily simply concentrated sugar water.
“As an endurance athlete, I used to be so annoyed by how costly, over-complicated, and inconvenient it was to correctly gasoline day-to-day coaching and racing,” says Gabe Multer, the corporate’s co-founder and CEO.
Nonetheless, from an ingredient perspective, the 2 manufacturers are usually not so completely different. Like Maurten, Carbs Gas simplified its elements to water, maltodextrin, sucrose, fructose, citric acid, sodium citrate, and sodium chloride. That’s it.
2. Reasonably priced science-based product design
Many manufacturers play up the “science” behind their product design to hike pricing with fancy phrases and gimmicks which will or might not matter. Carbs Gas did the other. It simplified science, and the brand new vitality gel is predicted to be US$2 regardless of offering 50 g of carbohydrates per sachet.
Co-founder Aaron Gouw has a background in high-altitude train physiology and human bioenergetics, in order that they’re not some amateurs taking part in round with their toy chemistry set.
3. Is it concentrating on GU as effectively?
“Analysis reveals that athletes can eat extra carbs per hour than beforehand thought, but the business hasn’t saved up,” the press launch acknowledged.
Lately, just a few manufacturers have already ramped up the carbohydrate content material of their gels. Carbs Gas will not be the primary to think about this idea.
SiS Beta Gas has 40 g, Precision Gas & Hydration has 30 g, and Santa Madre Uncommon Gel has a whoppin’ 60 g.
GU, one of many OGs of the gel sport, nonetheless solely gives round 20 g of carbohydrates. By the way in which, a Maurten Gel 100 will not be a lot increased at 25 g.
4. Is it stomach-friendly?
Analysis says the human physique can course of 90-120 g of carbohydrates per hour. Nonetheless, if you happen to’re new to the vitality gel format or a smaller runner with a delicate abdomen, we suggest you comply with the extra broadly accepted rule of consuming 1 g of carbohydrate per kg of physique weight per hour. This implies a 60 kg athlete ought to take about 60 g of carbohydrates every hour.
Keep in mind to coach your digestive system earlier than growing your carbohydrate consumption. The quantity per hour will not be your solely concern. In the event you’re used to consuming gels that comprise 20-25 g of carbohydrates, gulping down 50 g might be overwhelming.
As a sports activities vitamin reviewer, I’m very gel-adapted, and even I felt a bit of discomfort the primary time I took the aforementioned carbohydrate-packed gels with 40-60 g. We sit up for seeing how the common endurance athlete deal with consuming 50 g of carbohydrates in a single go.
5. Style and consistency are nonetheless key
It doesn’t matter how a lot carbohydrates an vitality gel has if you happen to can’t stand the style, particularly for a giant 50 ml gel. Your gastrointestinal tract begins on the mouth in spite of everything.
In November, the model will introduce one taste – Authentic.
“No flavoring is used, however due to our acidity regulators, this gel has a shiny, semi-sweet, refreshing style,” in response to the model. We hope to provide it a correct take a look at drive then.
