Madison Tevlin seems in a video referred to as “Assume That I Can,” which is a part of a global marketing campaign selling inclusion of individuals with Down syndrome. (CoorDown)
A brand new public consciousness marketing campaign backed by a number of organizations from all over the world is urging folks to rethink their expectations of what’s potential for these with Down syndrome.
The promoting spot dubbed “Assume That I Can” options Madison Tevlin, an actress with the chromosomal dysfunction who’s recognized for the movie “Champions,” difficult typical knowledge.
At a bar, she particulars how the bartender assumes she can’t drink a margarita so she isn’t served one and doesn’t drink one. Likewise, dad and mom assume their youngsters with Down syndrome can’t reside alone, a boxing coach doesn’t push her to hit more durable and lecturers assume that she can’t study Shakespeare.
Commercial – Proceed Studying Beneath
“Your assumption turns into actuality,” Tevlin says within the video earlier than difficult folks to take a distinct strategy. “Assume that I can so possibly I’ll.”
The commercial created by the New York-based company SMALL was launched forward of Phrase Down Syndrome Day, which is held yearly on March 21, by CoorDown, a Down syndrome group in Italy. The group partnered with the Nationwide Down Syndrome Society, the International Down Syndrome Basis and others all over the world on the marketing campaign.
Alongside the advert, the advocacy organizations are spotlighting examples of actual folks with Down syndrome who’re defying expectations on their social media pages as a part of the hassle.
“With the story of ‘Assume That I Can’ we present how every of us can contribute to inclusion by listening and folks with Down syndrome, their wants and needs with out warped filter,” stated Antonella Falugiani, president of CoorDown. “Solely on this means can we tear down the partitions that also restrict the lives of individuals with mental disabilities.”
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